Mr. Peetambaradhara Rao had completed his M.sc followed by B.Ed degree and Joined his family occupation – weaving with a passion towards weaving and helping his father. He is proactive in learning the weaving techniques and now had employed over 30 weavers to help him out in his production activity. Now he is working on creating new designs that goes well in the market trend and passionate to grow and restore the art of weaving and handlooms which is going to be extinct